Moving to or from Racine?
Wisconsin's Lake Michigan port city — home to S.C. Johnson's corporate headquarters (with its Frank Lloyd Wright-designed office building), historic downtown, the world's kringle-pastry capital, and Wisconsin's official state pastry.
- 75,000 City population
- 195,000 Metro area
- 1834 Founded
- Southeast Wisconsin / Lake Michigan Region
Why people move to Racine.
- Being the 'Kringle Capital' — Wisconsin's official state pastry
- S.C. Johnson & Son world headquarters
- Frank Lloyd Wright-designed Johnson Administration Building
- Being a major Lake Michigan port
- Case Construction Equipment heritage
- Large Danish-American heritage community
The kringle — a ring-shaped Danish pastry with various fillings — is Wisconsin's official state pastry, and Racine is the undisputed kringle capital of America. Danish immigrants who settled in Racine in the 1800s brought the recipe, and Racine's Danish bakeries (O&H Danish Bakery, Bendtsen's, Larsen's) ship kringles nationwide. S.C. Johnson's 'Johnson Wax' headquarters in Racine features the 1936 Frank Lloyd Wright-designed Administration Building with its dendriform columns.
Where people live in Racine.
A quick guide to Racine's most moved-to neighborhoods.
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Downtown / Lakefront
Historic core with Lake Michigan access and revitalization
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North Beach area
Lake Michigan beach neighborhood
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West Side
Residential with mix of housing
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Sturtevant (adjacent)
Small neighboring village
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Caledonia (adjacent)
Larger township with more rural character
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Mt. Pleasant (adjacent)
Town with growing Foxconn development
Where people spend their time in Racine.
- S.C. Johnson Frank Lloyd Wright-designed HQ tours Central Racine
- Racine Art Museum Downtown
- Wind Point Lighthouse Wind Point
- North Beach Lakefront
- O&H Danish Bakery (kringles) Downtown
- Case IH Factory Tour Racine
Planning a Racine move.
- Winter brings lake-effect snow from Lake Michigan
- S.C. Johnson and manufacturing cycles affect housing demand
- Milwaukee commute is 30 minutes north; Chicago is 90 minutes south
- Wisconsin has state income tax but no personal property tax
Moving in Racine: FAQ.
Can I tour the Frank Lloyd Wright Johnson headquarters?
Yes — S.C. Johnson offers free public tours of the Wright-designed Administration Building. Tours are popular with architecture enthusiasts and fill up; book well in advance. The 1936 building features Wright's famous dendriform ('tree-shaped') columns, Pyrex-tube skylights, and pioneering modernist design. It's one of Wright's masterpieces and still functions as a working office building.
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